Technology surrounds us and is increasingly making an impact on all areas of business. Travel technology in particular, has seen vast innovation over the years, meaning the industry has been able to connect with its customers in ground-breaking ways. With such incredible resources at your disposal, is your travel company making the most of this new technology? Here are some of the key trends that can help you stay ahead of the competition in the future:
Video technology offers a great way for travel companies to engage with customers at every stage of their journey – pre-trip, during their trip and post-trip, too. It is the perfect medium to create relevant and engaging content such as facts about locations or how-to guides. It is also an excellent way in which to monitor return on investment.
In the complex world of search, it's as much about the design of a site as it is keywords. It is essential that your website is user-friendly, simple to navigate and mobile optimised. It is also worth linking with Google+ – the more +1s you gather, the better your company's ranking in Google.
The number of travel bookings made via mobile is increasing rapidly and accounting for more and more online travel revenue. With this in mind, it is essential that you have an integrated mobile strategy in place and create a mobile offering that can adapt to customers' requirements and expectations.
Wearable technology is growing in popularity and the travel industry has been keen to get involved. Virgin Atlantic uses Google Glass for an enhanced level of customer service and other travel companies are following suit. The concept of wearables is still quite new to many people, so there is an element of experimentation to establish which interfaces customers are most comfortable with.
The advent of big data allows companies to become even more targeted in their marketing efforts. From personalising websites to creating customised offers, big data provides the travel industry with the ability to create a meaningful experience for customers, in real time. It can also be used to help detect fraud, monitor the success of a campaign and gauge customers' reactions.
Social media can have a huge influence on customers' purchasing activity so it is vital that it is part of your marketing efforts. Use it to publish content, start conversations, monitor customers' activity, listen to feedback and gain valuable insights about consumers.