There was a time, and not that long ago, when people would go into a travel agency to find out about destinations and book their holiday. As we all know, online travel marketing has changed this forever. People no longer have to leave their homes (or even the comfort of their chairs) to find the holiday of their dreams. Everything is online and available at the click of a button. Better still, the online support offered to travellers goes far beyond the research and booking stages, it is there with them on holiday and for some time after too.
Clearly, all travel businesses need an online marketing strategy, here's how to make creating that strategy more manageable.
A website is the core of your online brand. It is often the main route into your business so make sure it is quick to load, relevant, informative, well-designed and responsive. Ideally, customers will want to be able to book online, so give them that option if you can. In addition, integrate it into social media and provide easy ways for visitors to share your content.
Not only do you need a presence on social media, you also need to be active on it. It is virtually impossible to be effectively active on all platforms so choose the one(s) most suited to your business. Choose three or four based on their strengths and what they can offer you and integrate them into your marketing activity.
Businesses in all industries use the Internet to connect with customers and build relationships. However, if you can progress these connections beyond the realm of purely business and form a proper relationship with them, this will increase trust and the confidence they have in your product or service.
Not to be confused with advertising, blogging is very much its own thing and not to be ignored. A blogging strategy can help you create a credible online presence and become recognised as an expert within your industry. Make sure that your blog posts are informative, relevant and written with your audience in mind. Making a name for yourself on popular blogs can do wonders for your business.
Online reviews greatly influence the decision-making process of potential customers. Encourage customers to write reviews on your website and welcome their feedback. Regardless of whether these comments are positive or negative, the most important thing for you to do is to respond to them. This is a great way to build long-lasting relationships with your customers and give them a service with added value.