In recent years, the travel industry has gone through something of a mini revolution; one in which millions of travellers now use their mobile devices to book trips. As well as using desktop PCs to search for travel, smartphones and tablets are also becoming increasingly popular for everything from researching to booking and making last-minute changes to itineraries.
With 1.2 billion people across the world accessing the Web via mobile, and with mobile commerce growing three times faster than overall commerce, this comes as no surprise. As well as this, 2015 has been the year where mobile-friendly websites are ranked higher on Google.
In order to safeguard your business for online visitors, therefore, it is essential that your travel website is fit for mobile. Here are six reasons why your business needs a mobile-friendly website – pronto.
As the travel sector catches up with online mobile trends, your visitors are becoming accustomed to a mobile-friendly Web. A responsive website will give your site's visitors an easy-to-use, enjoyable experience, but also one that is now expected.
Booking intent is greater
Figures have revealed that people looking for services or products on mobile devices are much more likely to buy (or book). With the conversion rate from mobile being much higher, a mobile site is sure to maximise your business potential.
As mentioned, having a mobile-friendly website can directly impact your search engine results. As of April this year, Google's criteria changed so that it now ranks "mobile-friendliness" as one of the many factors it takes into consideration. But what does the search engine giant consider to be "mobile-friendly"? Well, you need to take into account the following: software that is hard to read on mobile devices must be avoided; the website must automatically resize to fit the screen size in question; downloads must be speedy; web copy needs to be readable without the need to zoom in; and links need to be separated so that the chosen link can be easily tapped.
Future-proof your business
It is difficult to pinpoint exactly what the world of mobile will look like in the years to come. After all, in the not-so-distant past, mobile was thought of as a small hand-held device that was used for calls and texts. Today, your travel site can generate traffic from smartphones, tablets, Google Glass, smartwatches – and everything in between.
Mobile search figures will only increase in the years to come. Mobile has proved that it is certainly no fad and the number of people searching and booking their travels on-the-move is going to keep on increasing. With competition more fierce than ever, now is the time to invest in a first-class mobile website for your travel business.