The travel industry moves at a rapid pace, and there are increasing customer demands putting pressure on travel businesses. Research shows that this pressure increases in January, as people with holiday blues, who are caught up in dreary weather and the 9-5 routine, are looking to plan their next sunny getaway. The third Monday of January has even been dubbed ‘Travel Blue Monday’ - when the most depressing day of the year becomes a time for impulse travel purchases.
The Daily Telegraph brought to our attention that last year’s surge in travel bookings resulted in a 30% rise in people looking at holidays online throughout the festive season, and it is predicted to be higher this year – particularly after the disappointing summer Britain has had. This means travel businesses should be expecting an influx of holiday bookings over the festive period, especially if prices are being slashed for January sales.
In order for businesses not to fall behind in this chaotic time, it is important to be aware of consumer trends. This year is largely focussed on travel booking on the move, with the Daily Mail revealing that 1% of people book holidays from their mobile on the toilet!
Following from this, mobile bookings have increased even more, with a report by eMarketer confirming that 51.8% of travellers will now be booking their travel via mobile – an increase on previous years. This makes it predictable that the majority of the flood of bookings in January will be made by mobile, and highlights the importance of having a mobile optimised website for your business to connect with those customers who want to beat the blues through impulse mobile travel booking.
With the travel industry moving further and consumer demand on the rise, it has never been more important to ensure your business is on top of the latest trends in travel technology. As well as improving your brand image, a sophisticated, simple website for desktop and mobile with features for ultimate ease-of-use would help streamline your business, leaving you more time to focus on offering the best service to your customers and help them beat the winter blues.