Looking to serve an international audience with your travel website? Then you'll need a multilingual and multi-currency site.
It's impossible to even think about selling to a non-English speaking audience unless you've got a website that speaks their language.
Brits are notoriously resistant to learning a new language, with the typical excuse that "everybody speaks English anyway". As travel marketers, however, we know better than that.
While English (27%) is the most requested language on the World Wed Web, it's still only represents slightly more than a quarter of the languages spoken by internet users. Chinese (25%), as you would expect, is not far behind it, followed by Spanish (8%), Japanese (5%), Portuguese and German (4% each), Arabic, French and Russian (3% each), and Korean (2%).
So, what are the benefits of a multilingual and multi-currency travel website?
1. Potential to tap new customers
We'll start with a couple of obvious benefits. Any businesses wants to speak to as many potential customers as is possible. However, without a language-native website, you're alienating yourself from a potentially interested customer base. We're not saying that you should build a website that speaks every single language – just the ones where you might have an appeal.
2. Increased sales and revenues
As long as there is a want for what you're offering outside of the UK (travel is pretty universal, isn't it?) you're bound to see your sales and revenues increase from ensuring your website supports visitors' native language. In comparison to the extra sales you could make from adjusting your website accordingly, the cost of running a multilingual website is minimal.
3. Shows that you care
Being able to just speak a few foreign phrases can go a long way when you go abroad. It suggests a politeness and often raises a smile on the face of the person on the receiving end of the sentence – even if it is a sympathetic one. The same principle applies when you create a multilingual website. Visitors will appreciate the fact you've personalised their experience of your website. They will be more trusting of your brand, too. With a bit of luck, there won't be any of the clumsy sentence structure either.
4. Gives you international visibility
If you're looking to do business in France, for example, but haven't translated your website into French, you're not going to appear in a search through the default search engines. You wouldn't expect to, of course, if your website was only in English – even if many French people speak impeccable English. In order to rank in search results outside of the UK, you need to be speaking their language, simple as that.
The great news for travel firms is that there is software that can take care of translating your website into whatever language you see fit - and we have the solution. Our multilingual and multi-currency website upgrade supports all right-to-left scripts including Arabic, and all currencies so you can reach a global audience and increase your sales. Contact us to see how easy it is to get set up!