How to Prepare Your Travel Business for Peak Season

Are you ready for peak season? We're now well into 'shoulder' season, of course, and the number of bookings will only continue to increase between now and June.

The good weather we're seeing here in the UK at the minute only seems to inspire people to book a holiday or trip abroad – that's great news for travel firms, as long as you're suitably prepared.

If you're not sure if you're properly prepared for the busy months, we've prepared a small checklist:

1. Have a bookable website

Most people aren't booking their trips over the phone or in person anymore – they're doing it online. Almost 6 out of 10 travel reservations are now made on the internet, suggests the latest figures. So if you haven't got a bookable website, it's fair to say that you're going to lose out on some sales – quite a few, if those statistics are anything to go by.

2. Get your business reviewed

As far as travellers are concerned, reviews count for everything. According to Tnooz, 95% of travellers read reviews before booking a trip – 70% look at up to 20 reviews in the planning phase alone. For travel firms, then, it is vital to a healthy turnover of reviews to remain competitive. Here at Digital Trip, we have integrated our offerings with Feefo, which sees customers invited to leave feedback, which is then published both on Feefo's and your website.

3. Keep active on social media

As well as looking to online reviews to determine which firms to travel with, consumers head to social media to help make their minds up. With 92% of consumers saying they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising, it's crucial that travel firms are actively managing their brand on the platform. It's not enough to just post content, you've got to ensure you're replying to mentions, answering customers questions and more, in order to show that you are brand that can be trusted.

4. Use visual content to showcase your brand

It's no secret that if you want to get the attention of prospective customers, you've got to make your content visually appealing. In a study by Xerox, researchers found that coloured visuals increase people's willingness to read content by 80%. The good news for travel brands is they, unlike some other industries, have access to all sorts of stunning visuals. So choose them wisely, as they will be representative of your business – the same applies to videos, which are found to generate 1200% more shares than text and images combined.

On top of all this, it's also crucial that your website is data-friendly. That is, it is backed up with technology to enable it to capture your customers' behaviour, allowing you to better anticipate demand, therefore not missing out on any sales.

We hope you're feeling a little more prepared for the peak season now. If not, contact us at Digital Trip before it's too late! We offer bespoke solutions that can tick all the boxes of the preparation checklist.