Summer 2016: the most popular holiday destinations

It's that time of year again when holiday-makers are making the big decision about where to spend that much anticipated summer break. To help your travel business stay on top of what travellers what this year, TripAdvisor have released a handy report detailing the destinations that are shaping up to be the most popular for summer 2016.

Playing host to more than half of the top ten destinations on the list, sunny Spain took the crown for most popular country overall. Majorca, Tenerife and the bohemian party island of Ibiza came out as the top three most popular destinations for summer 2016. This trio was closely followed by Crete at number four and Lanzarote at number five.

In the latter half of the rankings, New York City came in at sixth most popular - the only destination outside of Europe to make the top ten. Then it was back to Spain with Benidorm at number seven; Albufeira, Portugal at number eight; Corfu, Greece in ninth place; and a final Spanish destination, Gran Canaria, in tenth.

The travel review giants ranked the destinations according to the most bookings made by Brits between the period of June 1 and August 31 last year.

However, before you focus all your energies on trips abroad, bear in mind that according to a recent study by TravelZoo, more than a quarter (27%) of bookings for a Brit's main summer holiday were for domestic trips, indicating that, for a significant proportion of travellers in the UK, there really is no place like home.

TravelZoo placed Spain a close second with 21% of the bookings; France at 10%; the US and Italy in joint third-place, each with 8% of the bookings; and Greece with 7%. Additionally, TravelZoo found that two-thirds of Brits are choosing their destinations based on how safe they feel in the country - a factor that came above affordability and good weather when it came to making that all-important decision.

So, now you know the destinations that are most likely to pique holiday-makers interest this summer, now it's time to make sure that those holiday-makers come to you to make their bookings. Digital Trip works with a wide range of travel industry clients, including travel agents and tour operators, providing solutions to help travel businesses operate successfully on a global scale.

From award-winning content management systems and a comprehensive portfolio of bookable suppliers to the latest innovations in high spec travel technology, we have what it takes to empower your business, staff and customers - there's a very good reason why we are trusted by successful travel agents worldwide. Want to find out more? Contact us today.