It's all very well investing in a slick and stylish website for your travel business, but if there aren't enough visitors getting directed to it, your time, money and effort could end up going to waste. If your online business could do with a boost in traffic, consider these five top tips to tempt visitors your way and stand out from the crowd.
1. Create a compelling blog
Maintaining a company blog is an excellent way to generate traffic to your travel website. After all, every time you craft and publish a well-thought out blog post, you create another page on your website which can help your business show up in search engines and generate new leads. A blog should be constructed around relevant and valuable content that has been specially designed to appeal to your buyer personas - answering common FAQs is a great place to start - building authority in your chosen field and establishing trust with your audience. Plan ahead to create a consistent schedule, publishing blog articles at times when your audience is at its most active.
2. Take advantage of social media
Identify the best social platforms for your audience and work on sharing relevant content and engaging with your online community. Whether your audience responds best to short and snappy Tweets or the rich and visually compelling content of Instagram or Pinterest, focus your energies on a few of the most popular platforms rather than spreading yourself too thin over too many. Engage with other members of the online travel and tourism community by sharing each other's work or generating discussion around topics of interest and be sure to make it easy for readers to like your content and share it with their own followers by incorporating social sharing icons into your site.
3. Pay attention to SEO
Search engine optimisation depends on the basic usability of your site and how well your content is constructed around elements such as keywords - essentially, you want people to find your travel website when they search for products and services you specialise in. Ensure you make the most of features such as image alt text, creating internal links and meta descriptions as well as focusing on long-tail keywords as these account for a majority of web searches.
4. Incorporate video into your website
Marketing gurus Hubspot found that more than half (51.9%) of marketing professionals worldwide name video as the type of content with the best ROI whilst Syndacast predicted that 74% of all internet traffic in 2017 will be video. Fortunately, working in the travel industry offers the means to incorporate some pretty impressive visual footage into your travel website - give consumers what they want and they'll click through to your site to get it.
5. Optimise your site for mobile
The rise of mobile means that more travellers than ever are browsing and booking their trips whilst on the move - a study conducted by eMarketer last year predicted that more than half (51.8%) of travellers who book trips via digital means will do so using a mobile device. If your travel website isn't fully optimised for mobile so that your customers can enjoy a comfortable browsing experience no matter which device they choose to use, you are likely to be missing out on the lucrative mobile market. Find out more about our sophisticated mobile solution for travel businesses.