Peak season, for all the additional revenue it brings, can prove to be a stressful time for travel firms. We wouldn't ever wish that it didn't exist, of course, but you might wish that it can be managed a little easier.
We're here to tell you that it is possible to make the matter of managing your bookings during peak season a good deal easier – as long as you get on board with the right technology.
It's not just your life that you'll add some grease to by integrating your travel website with the latest technology, you'll also be improving the experience your customers have with your company. With over two-thirds (68%) of customers telling Accenture that they've switched service providers because of poor customer service, it's crucial that your website can stand up to the test of peak season.
Here are three pieces of technology that will prove crucial in successfully managing bookings during peak season:
1. Fast booking engine
More and more people are booking their holidays and trips abroad online - the latest figures suggest that almost 6 out of 10 travel reservations are now made on the internet. Meanwhile, 65% of same-day hotel reservations are made from a smartphone. As such, the need for a fast booking engine, which remains fast even during high season, is obvious.
As research shows, if customers experience problems when trying to make a booking, they'll be off. As well as being fast, your booking engine should enable customers to easily search for which rooms are available, at what rate, for the dates they are interested in. It also needs to guide customers seamlessly through the payment process, making them feel like their sensitive data is safe in your hands.
2. Easy-to-use content management system (CMS)
It goes without saying that every travel business wants to be able to take charge of their own website and make changes in line with factors such as demand for a product or package. Our easy-to-use CMS allows you to customise page layouts and design, manage prices, monitor the performance of your site, and more.
A CMS will also give you the ability to discover key insights in your travel business via reporting tools, which can then be applied as you see fit. We don't need to spell out why this would be extremely helpful during peak season, do we?
3. Inventory management solution
During peak season, there is an obvious need to be able to easily manage stock – flights, accommodation, transfers, tours, etc. – so that customers are not left wanting. Failure to properly manage your stock could have customers heading for exits – denting that 'additional revenue' we mentioned at the start of the piece.
Our Inventory Management Suite offers you the ability to simplify the complex process of building itineraries, streamlining the process of putting together your own packages for clients as well as making life easier when it comes to reselling products and services from third parties.
There's no shame in wanting to try and make your life easier. So don't wait – with peak season but a month away, ensure your website is integrated with the very latest technology.
Contact us to find out how we can provide all of these solutions for your business, so you can succeed online this summer.