If there was any doubt that a strong social media presence is essential for travel brands to keep up in this competitive market, figures from The Pew Research Centre that demonstrate 77% of adults aged 30-49 and 51% of those in the 50-64 bracket use social networking sites should soon put that to rest. Your social media accounts drive traffic to your website and offer the ideal opportunity to engage customers, entice new ones and increase awareness of your brand.

Here are a few more top tips to dust the cobwebs off your social presence, ready for your peak business month:

1. Spruce up your content

luxury pool

Travel is an aspirational business so put your content under the microscope to ensure only the most engaging and enticing posts are shared. Feed your followers with a visual feast by including high quality images and video – Hootsuite reported that Facebook and Snapchat have both surpassed eight billion daily views so if your content is not evolving with the times you might be missing a trick.

2. Keep an eye on your brand's reputation

Watch what others are saying about your brand by monitoring social networks with tools such as Google Alerts, Yahoo Pipes, TweetBeep and Social Mention. This way you can nip any negative comments in the bud and ensure your brand's reputation remains sparkling.

3. Streamline your network

News feed

Take a long hard look at the brands and influencers you follow or engage with and edit your online network according to those you are nurturing relationships with as well as key contacts in the industry. Keeping your network thriving needs constant work - make sure you are part of key industry groups and actively participate in discussions relating to news and trends.

4. Stay on top of security

Last but not least, it might be time to change your passwords. With security an essential part of protecting your brand and the ever-increasing sophistication of hackers these days, it pays to be safe rather than sorry.

If you'd like to get started on social media or improve your company's presence online, get in touch.

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