Why your website should be built by experts in your field

They say that first impressions count, and when it comes to your travel business' website, you best believe this is the case.

Thanks to the age of smartphones and instant digital gratification, research has shown that the average human attention span has fallen to around eight seconds - one less than that of the average goldfish. So, that gives you a very small window of time in which to grab the attention of a potential customer and keep them from bouncing off in search of something more engaging or user-friendly. And when it comes to creating a website which does just that, we believe it's vital to find experts in your field to do the building.

If attracting and retaining the interest of prospects isn't reason enough to invest a little time and effort into finding the right website creators, then consider the image you want to project for your business. Clunky loading times, uninspiring content and images that haven't been optimised for mobile aren't just exasperating for visitors, they create a picture of your business that's far from favourable. Your website is a virtual representative for your business - you want it looking sharp and acting even sharper.

Of course, there are plenty of reputable organisations out there who could well do an excellent job of building a website. But in order to really get the best out of your investment, someone with proven expertise in your field can offer that little bit more.

Firstly, they will have a greater understanding of your travel website needs. You won't have to hammer home points about how important rich visuals and multimedia content are to tap into the emotions of your clientele and sell a destination or experience. Those that know the travel industry will already be one step ahead and understand the robust processing power and RAM your site will need to host these sort of features. They will also have an understanding of just what makes an excellent user experience in the field of travel and how consumers want a seamless experience to gently lead them through to making that all-important booking.

Experts in your field will not only have a thorough understanding of the importance of optimising your website for the search engines and mobile, they will be up-to-date on the latest travel website trends and will understand what works in the industry. And even if it costs you a bit more initially, the peace of mind that comes with knowing your website is in the hands of professionals is simply priceless.

At Digital Trip, we know travel inside out - just about as well as we know technology. Whether you're a travel agent, tour operator or wholesaler, we can offer you a range of digital solutions designed specifically for this competitive industry. So, when you work with us, you know you can expect the best.