What can hoteliers do to boost mobile bookings?

We've said it before and we'll say it again: the future is mobile. The way that travellers choose to book hotels has transformed dramatically over the past ten years thanks to the rise of mobile and the sheer convenience of browsing and booking your trip whilst on the move. Last year a third of bookings in major countries around the world were coming from mobile devices and this figure is showing no signs of slowing as people's trust in mobile booking continues to grow. Research from Google demonstrates a year-on-year rise of 27% in searches for hotels on mobile devices, so here are a few things the savvy hotelier should consider offering to keep up with the mobile crowd:

1. Mobile-friendly browsing

Statistics reported by LittleHotelier.com demonstrate that there is a 110% increase in conversion rate when travel sites are optimised for mobile whilst a poor mobile experience sent nearly a quarter (20%) straight to competitor websites. Ensure your hotel website is easy to navigate using a mobile device with rich photographs and text that fit the screen and promote an excellent user experience. Show off your hotel with high quality photographs and arm your site with an arsenal of room information to really tempt those browsing travellers. A virtual tour can be highly seductive for travellers, providing a real feel for the place. However, you choose to show off your establishment, ensure that all the pictures are easy to browse with a slide or tap function that works seamlessly for mobile.

2. A personalised experience

Mobile technology can offer the personalisation that the modern traveller craves - particularly the Millennial traveller, a demographic of which 52% book on their mobile devices, according to Skift. User-friendly apps can allow guests to choose rooms, check-in and make hotels aware of additional requests and requirements.

3. Seamless payment options

Although travellers are searching out and browsing hotels on their mobile devices, holidaymakers are actually more likely to reach for the desktop or laptop in order to finalise the booking and seal the deal. To minimise shopping cart abandonment, keep abreast of payment management systems such as Apple Pay and ensure your site promotes a fast, easy-to-use and trustworthy payment process. Research from WorldPay found that when it comes to encouraging customers to make mobile bookings, security, currency conversion and instant booking confirmation were three of the top priorities.

If you are looking for help in optimising your mobile booking platform, consider what we can offer you here at Digital Trip. Our mobile booking platform is designed to seamlessly integrate with your main website to offer customers everything they need at every step of their journey, helping you to connect with customers on any mobile device.