It may have been one of the most unusual and divisive elections in history but the American people have spoken: Donald Trump will take office as the 45th President of the United States in January. Like it or lump it, the election result has created waves around the world, not least so here in the UK.

alt

However, according to research from Travelzoo, the majority of Brits are not entirely happy about it with more than one million UK travellers set to reconsider travel to the US in the wake of Trump's win. This is a vast shift in attitude considering that for the first four months of 2016, Travelzoo recorded a 3% rise in UK travellers to the country.

The research, conducted before the election result was announced, revealed that almost one-third (31%) of UK travellers would reconsider travel to the UK in the aftermath of a Trump victory whilst one in five (20%) would definitely not even consider it for a holiday.

ebook travel website

It remains to be seen how the US economy will be affected by Trump's proposed 'trade-war' policies. The Independent noted that although the US dollar dropped swiftly on election night, giving the pound a much needed boost, it was quickly recovered as shareholders accepted the result. However, if it falls in the future, this could offer an incentive to British travellers looking to visit, not only the US, but destinations as varied as Thailand, Dubai and Latin America whose currencies are linked to the dollar.

However, if Travelzoo's research is anything to go by then Brits might well re-direct their focus to Canada instead. The travel site's latest trend research ranked the country as fourth most popular destinations amongst UK travellers – a position that could rise should Brits turn away from the US.

Amidst the unpredictability of the current world climate, why not invest in digital technology you can rely on from a company you can trust? Our tech is specially designed for the travel industry and to empower your customers, business and staff. Plus, partner with Digital Trip and you'll have the peace of mind that comes with working with industry experts at every stage of the process.

ebook social marketing