What's more likely to make you book that dream trip? Reading reams of text about how fabulous a destination is? Or a gloriously rich image that shows you exactly what you're missing out on? You get our point - travel is a visual industry and if your brand isn't using high quality, mobile optimised visual content to entice and inspire customers then you're seriously missing a trick.
In the spirit of the New Year, perhaps it's time to take an 'out with the old, in with the new' approach and spruce up your brand's visual content marketing game ready for 2017? How? By following these simple steps...
1. Stay on top of the trends
We say it time and again that travel is a fast-paced world, but that's what makes it exciting. Keep your visuals on trend by setting aside time to research what's trending in the world of marketing visuals. For example, Hubspot revealed that including video on a landing page can increase conversion rates by 80% whilst a report by Birchbark Media found that on average Tweets with images get 150% more retweets than those without. Let's not forget the development of Facebook Live too - posts with live videos are seeing 2.3x more engagement than those without. Keep an eye on what travellers want and make sure your brand is delivering.
2. Make sure your website is in shape
In this world of content saturation, if your website isn't visually compelling from the first hit, you can't expect visitors to stick around. Skift's list of the 25 Best Tourism Websites in the World for 2016, unpicked the attributes these sites had in common: riveting imagery, interactive features, multimedia content, engaging maps, and authentic travel stories. Make it a priority to ensure your website's visuals continue to inspire your customers throughout their research and booking journey.
3. Experiment across other platforms
As much as your website is crucial to your visual content marketing strategy, it isn't the be-all and end-all. Ensure you experiment with sharing stunning visuals across all the platforms your target audience are active on, whether that's Facebook, Snapchat or your company blog. Link your brand's name to irresistible imagery and watch those shares and likes roll in.
Add our brand new Video Banners to your website and provide your customers with a visually stimulating experience designed to provoke that elusive emotional reaction. The average user spends up to 88% more time on a website that includes a video banner and, when you consider that 60 seconds of video packs the same punch of value as 1.8 million words, we'd say your chances are pretty good that your visitors will stick around.
For more digital solutions that can get your brand ready for the new year, contact Digital Trip today.