First impressions count. That's why the savviest travel brands understand how important it is to invest in their website. After all, in this digital age, a company's website is their calling card, the first impression an online consumer will receive of your brand. What does yours say about you?


If the answer is less than favourable, perhaps it's time to consider a revamp for the year ahead. Let us help you out with a little website 101 and you could avoid these common pitfalls that could have an adverse effect on your shiny new site...

1. The text is illegible

How long do you think it will take visitors to your site to click off if they struggle to read the text?

The answer: not long at all. Ensure the size of your text is large enough and that you're not using illegible fonts. Additionally, pay close attention to your colour scheme to avoid poor contrast between the background and lettering. We suggest using a single font for general text throughout your website, using bolder weights to emphasise important text, and if your branding requires it, another font can be used for main titles and headings. We recommend the smallest size of 12pt for the best reading experience.

2. There's no design cohesion

Despite the many ideas you might want to convey through your website, too much information can impact user experience.

The answer: Pick a style for your whole site to conform to that carefully considers the needs and desires of your target audience. Ensure tone of voice in your messaging and text remains consistent. The Colour and style of imagery used should also remain consistent in order to not confuse users.

3. Navigation is tricky

When it doubt, keep things simple. Buttons and links scattered throughout your website without thought, will disrupt the flow of your user experience; if a visitor can't easily figure out how to get where they want to be, they are likely to get quickly frustrated and log off. Planning your site's structure will take time, but providing easy navigation to your prospective customers will prove invaluable.

ebook travel website

The answer: With our fully controllable navigation systems, you can easily help your travel customers find the pages they are looking for, or easily help drive traffic to areas of your site. However, an overly complex navigation system will only confuse users on your site and encourage them to search elsewhere.

4. Low quality images

In the travel industry there is simply no excuse for uninspiring or low quality images – there is a world of rich, inviting visual content at your fingertips.

The answer: Ensure pictures are of a high quality, edited to fit your design and fully optimised. Our expert design team can help you create highly optimised and engaging imagery for your travel website, for maximum impact.

5. Not optimised for mobile

Not only are 50% of travellers more likely to book on mobile than on desktop, mobile devices can be used to research trips whether lying in bed at night or on the daily commute. If your site isn't optimised for mobile in 2017, you will not only be missing out on custom but Google has announced you could be penalised in the search rankings.

Never miss a booking

The answer: Our fully optimised mobile booking platform will help you connect with customers on every device and ensure your travel website performs as well on a smartphone as it does on a desktop.

How Digital Trip can help

When you partner with Digital Trip, our expert team will bring your brand to life on every screen and device. We combine creative flair and passion for great design with a deep understanding of user experience in the online travel market. The flexibility of our platform also enables us to create a solution that not only looks great, but is tailored to your requirements. To begin your journey to online success:

Contact Digital Trip today