Ensuring your travel website is looking and functioning at its best is key for business - it's your calling card to prospective customers via the world wide web. However, despite reaching out to potential customers all over the world, you're going to hit a brick wall if you can't make yourself understood.
Here are five reasons you need to make your travel website multilingual for 2017:
1. To reach other markets
Perhaps the most obvious reason, yet one which businesses often fail to consider: in order to address the global market, you need to be able to speak their language. After all, attention spans are short these days, and if a visitor cannot decipher your message, they will look elsewhere for what they need - no matter how slick your site might look. Internet World Stats revealed last year that Chinese, Spanish, Arabic and Portuguese made up the top five most used languages on the Internet after English. Additionally, all had experienced a growth in users since the year 2000 that far surpassed that of the English speaking market. Ultimately, greater exposure to emerging markets could have a dramatic on your bottom line - don't miss out.
2. To boost SEO
Translating your website into a variety of languages can help boost SEO as it will prove a good match for people searching for your products and services all over the world, whether they are in the UK, Germany or China. As a result, you're likely to experience a greater chance of coming higher in the rankings.
3. To keep up with competitors
Competition in the travel industry is tough as it is; ensuring you're quick off the mark when addressing new markets abroad, may mean that your brand becomes established in other countries before competitors.
4. To build trust
Security is an ever-important consideration amongst customers buying online, particularly when it comes to the high price-tag that goes hand-in-hand with travel products. You can build trust with customers by communicating in the same language to allay some of that trepidation.
5. To build an international image
A multilingual website builds an image that you not only work internationally and consider the needs of your international customers, but that you think that way too.
Our market-leading travel technology platform, eVolve, has been designed to meet the specific needs of the travel industry, featuring a wealth of advanced tools to help boost bookings and increase revenue. We provide full multi-currency and multi-lingual options, integrated into your site, so that you can appeal to a wider range of customers, not just in the UK, but all over the world.