97% of marketing experts believe in the power of influencer marketing, and you should too. Reaching out to respected individuals within your industry is an extremely effective way of increasing your traffic, encouraging more prospects to convert and ultimately building more trust around your brand online.
Over the last few years, digital marketing has become increasingly important for every business to achieve success, particularly in the highly competitive and ever changing online travel market. As a result, the industry is filled with experts more than willing to offer their insights on some of the biggest trends shaping the travel industry.
These influencers can be anything from bloggers and journalists, to commentators and even other businesses. They are those who speak to the same audience as your business, building a significant following through thought leadership.
When laying out your influencer campaign, it should always align with your overall content strategy and brand image. This will ensure the campaign is enhancing the overall reputation of your brand online.
How do you find the right influencer for your brand?
Before you begin reaching out to potential influencers in your travel sector, you will need to take into consideration the three Rs of influence:
Relevance: First and foremost, ensure the influencer/influencers are appropriate for the sector you operate within and are sharing content relevant to your business.
Reach: The best influencers for your business are those who maintain a loyal follower base that’s valuable for your brand online. This will increase the number of individuals you could potentially reach through connecting with them.
Resonance: Lastly, you need an influencer who can generate a high level of engagement amid an audience relevant for your brand.
If you’re not sure who your travel business should engage with, here’s a list from our expert team, including some of the most influential individuals that are currently steering the conversation in the world of online travel:
1. Sean O’Neill – Travel Technology Editor at Skift
The brand-new travel tech editor for Skift magazine Sean O’neill, is probably one of the most influential writers for the travel industry. Sean began focusing full-time on the inner workings of the travel tech trade after his desire to learn more about how consumers can become better trip planners online. As well as working as an editor for Skift, Sean also dedicates his time to sharing regular insights on social media into travel news and tech trends shaping the industry, as well as tips for businesses to succeed online.
2. Mark Murphy – President and CEO of travAlliancemedia
One of the travel industry’s most successful entrepreneurs, Mark is always at the forefront when it comes to industry news and insights. Trusted among many, Mark provides professional commentary for both consumer and business travellers, he is also a frequent travel expert and travel analyst on many major networks and news stations including: The Today Show, CNN, FOX Business, FOX News and many more. A bestselling author, he has also written a variety of books such as ‘Travel Forward’, an exploration of how you can enlighten yourself through travel, and ‘Travel Unscripted’, a chronicle of his own experiences travelling the world.
3. Brian D Evans – Founder and CEO of Influencive.
Definitely one to keep an eye on, Brian D Evans is always eager to help the next aspiring business reach new heights online. Brian has helped hundreds of start-ups find their feet, even creating ‘Influencive’, his very own marketing outlet for millennials and entrepreneurs to share their stories and inspire others. His advertising and consulting agency, BDE Ventures, ranked #172 on the Inc. 500 list for the fastest growing private companies in America. In addition to this, he is also a frequent contributor on Forbes, Business Insider, Inc. and Entrepreneur.com, offering regular insights for businesses to achieve success online.
It doesn’t end there
We recommend engaging with some of the biggest travel bloggers out there. Through communicating their passion for travel, these influential individuals have built a loyal following of travel lovers who could be highly valuable for your brand online:
4. Nomadic Matt
Self-proclaimed nomad Matthew Kepnes, is a New York Times bestselling author for his book, How to Travel the World on $50 a Day. Every month, millions of people use Matthew’s website to find advice on everything from how to find the best travel deals, to saving money on flights, accommodation and any of the other big expenses travellers may face abroad. Matthew describes himself as a real traveller, looking to experience the world and help others do the same. If your business reflects this philosophy, you may just be in with a chance of being featured on his site.
5. A Luxury Travel Blog
Focusing on the finer aspects of travel and serving as a gateway for the discerning traveller, Dr. Paul Johnson’s blog provides information on luxury hotels and resorts, the finest restaurants and news from within the luxury travel industry. Definitely one to follow, A Luxury Travel Blog has achieved worldwide recognition as one of the best travel blogs online. Serving more than 150,000 unique visitors per month with more than 680,000 followers on Twitter and over 280,000 on Facebook, you can’t afford not to connect with Dr. Paul.
6. Travel Fashion Girl
There are more women travelling solo than ever before, so why not engage with them? Travel Fashion Girl is the number 1 blog for female travellers. Managed by Alex Jimenez, the blog curates the best travel packing tips for practical and stylish travellers. She also provides eBooks containing additional tips and advice, as well as beauty tips. Over 500,000 women read her blog every month, making her one of the top influencers to follow online.
7. Love and Road
Robson Cadore and Natalie Deduck founded Love and Road through their passion for travel in April 2014. Ever since, they have been blogging travel tips, guides, stories, curiosities and some misadventures for their readers. Their blend of useful information and personal experience attracts new readers every day. Their mission is simply to inspire people to travel more, and better.
Drive your online travel business to new heights
If you’re planning on leveraging the power of influencers to enhance your travel business online, our advanced technology platform and industry expertise will give you an online presence they can't ignore. Featuring a lightning fast booking engine, multi-screen optimisation and unrivalled connectivity, we'll give you a website that will ensure your business stands out from the competition.