Our clients will already know the vast freedom our eVolve Content Management System (CMS) offers, but for those of you who aren’t so informed, here are a few things you can do with our platform to enhance your business online.
So why does your travel business need a CMS, and what role does it play in the growth of your business online? It’s simple, A good Content Management System (CMS) will allow you to easily design, manage and publish an engaging travel website and save money while you’re doing it.
You can perform a number of tasks using a CMS, including adding new pages of content such as blog articles or promotions for new products and services, or even uploading images or editing the existing content already on your site.
There are many Content Management Systems out there, but to be truly successful online you will need one that can offer your business complete control. Here are just a few of the things you can do with our eVolve CMS to improve your marketing activity online:
It makes SEO a breeze
In short, a CMS gives you the ability to add new content to your site with ease. This all leads to a more up to date travel website with more depth, helping you keep pace with the modern traveller and their expectations online. This also helps improve your SEO in the long term, through better URL structure, headers and page titles.
Optimising your website with keywords to enhance your SEO is extremely important in today’s online travel market. With eVolve, you can easily enhance your SEO through a number of ways, including optimising your site to showcase higher quality content, making it easier for search engines to index your site with better URL structure and including meta descriptions for greater user engagement.
It keeps leads hot
If you're operating a travel business online, it’s very likely you will be dealing with a large influx of traffic to your site. Lots of this traffic will drop off at very specific stages of the booking journey, making it difficult to secure a sale. This can easily be controlled with a little bit of email automation. This is inherently relevant and timely, according to Hubspot.
Our smart CMS gives you the option to configure event-based emails with pre-made content perfect for keeping leads hot. It doesn’t end there though, when these emails are combined with other aspects of our CMS, they become even more valuable. With our trigger email system, you can easily cross sell additional items and incentivise customers to return to their basket with promotional vouchers.
It keeps you one step ahead
A good CMS should offer you the freedom to re-structure and re-design your website as you see fit. This freedom allows you to effortlessly design a marketing oriented website users will instantly engage with, converting visitors into leads again and again. In order to do this, you’ll need web analytics to understand everything about your website visitors, to build the most effective marketing strategy possible.
eVolve has been designed with reporting capabilities, allowing you to easily gain insights into your website users to target them more proficiently. With our technology, generating detailed, fully customisable reports is easy, meaning you can view popular products and destinations on your site instantly. As a result, you’ll have all the information you need to make informed decisions about your business.
Talk to the experts
These are just a few things you can do with our eVolve Content Management System. To find out more, talk to us today and we’ll show you exactly why our CMS has achieved award-winning status thanks to a wide array of advanced features and functionality.