Almost half of all consumers now read reviews before making a purchasing decision, making them essential for any travel business with an online presence. Here are just a few reasons why reviews are integral to the success of your company.

According to Website Builder.org, reviews impact both your business and the consumers who read them. For instance, 90% of consumers now read less than 10 reviews before forming an opinion on a business. 22% of consumers say they are unlikely to purchase a product after reading just one negative review.

Olery recently reported that 81% of travellers find travel reviews important, with 49% unwilling to book accommodation without first reading a review.

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Reviews are invaluable for injecting confidence into your travel customers for both your brand and your products. Not only this but they also have the power to boost your website ranking and even conversion rates.

TripAdvisor base their entire service around reviews, giving travellers a large pool of insights for travel inspiration. The company's tagline even states “Know Better. Book Better. Go Better.”, a strategy that has landed them millions of loyal customers from across the globe.

So, what can reviews do for your travel business? For those of you who are still undecided, here are a few more reasons why you should incorporate reviews into your online strategy:

They drive social media traffic

Already displaying reviews on social media? You’re in luck, as research shows that companies who use social media platforms for reviews are likely to receive higher volumes of traffic to their site. In fact, a single review can drive up to 2.5 times the traffic to a website every month. And did you know, 55% of consumers use Facebook alone to learn about a brand and 71% of these users trust reviews over posts or comments.

They offer real advice from real people

We’re betting your travel customers often listen to their friends for travel advice. When it comes down to it, your customers desire believable insights from real people. Over half of all consumers now read reviews instead of forums, price comparison sites and magazines. There’s now an ever-increasing interest towards reading stories about actual travel experiences, not fabricated information concocted by a company, so be careful.

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They boost conversions

Adding reviews to your travel website can also eliminate any doubts your website visitors may have regarding products on your site, which in turn can increase conversion rates considerably. According to research from Reevoo, having 50 or more reviews for any product found on your site can result in a 4.6% increase in conversion rates for your business.

Talk to the experts

Talk to our expert team today and we’ll help you convert browsers into bookers on every screen and device with our highly-connected travel technology platform. Our platform has been designed to enable you to easily showcase reviews in order to inspire your customers and increase conversions effectively.

Inspire your customers, contact Digital Trip today