You’ve probably asked yourself the question at least once, why does my travel website need to be responsive? Number one, your visibility online will skyrocket and number two, you'll be a lot more likely to convert users.
Picture the scene: You're on your phone, you're searching for your next holiday when you find a website with slow loading times, images that fail to display correctly and poor navigation, disrupting your ability to proceed smoothly. Frustrated, you abandon the site in search of a competitor who offers a much better user experience.
In today's crowded marketplace, it’s crucial a website offers the optimal user experience across all devices, whether that’s a desktop, tablet, or mobile phone. If your website isn’t responsive across these platforms, your online presence will suffer or you'll risk losing sales.
Responsive design ensures web pages automatically appear in their optimised form on all devices, making it easy for your customers to interact with your site. A widescreen display will show multiple columns of content, whereas smaller screens will display that same content as a single column with text and links sized accordingly.
Over the years many companies have neglected the obvious benefits that responsive design can bring. However, this disregard for the mobile generation has only hindered their ability to reach new customers online.
Take Google’s own research, which found that people are five times more likely to leave a website if it isn’t mobile friendly. Last year, Expedia also discovered that the percentage of unique visitors accessing travel content via mobile grew to 75% in the US alone. With a responsive website, you could be more likely to grab their attention.
Not only that, but forecasts from eMarketer predict digital travel sales are expected to reach $189.6 billion this year, with 40% of that figure expected to come from mobile devices. eMarketer also predicts that by 2020 mobile travel sales will surpass $100 billion, making it the predominant method for booking travel online.
Numerous brands have already seen the benefits of going responsive. For instance, when UK Travel Agent Thomas Cook switched their site to responsive, they reported that conversions for smartphones and tablets had increased by more than 30% following the switch.
Having a site that works on multiple devices is no longer a choice, it’s a necessity and one that will influence the growth of your business online.
Here are just four benefits of going responsive…
It’s great for SEO
Visibility in search results is key for success in the online travel industry. Google loves responsive design, so much so that they started using mobile friendliness as a ranking indicator in search results. That means if your site is optimised for every device, Google will reward you by placing your site higher up in a user’s results, extending your reach online.
It adapts to future devices
As tomorrow’s technology develops, it will be increasingly important that your site can support the wide range of new devices on the market. The single most important aspect of a responsive design is that it can fluidly scale your entire site to any screen, regardless of device. This means future travel customers can rest assured they will have a seamless experience on your site, whatever new gadgets they might be using.
It increases conversions
If you can give your users an engaging experience on your site, they’re more likely to convert into paying customers. The easy navigation, scalability and consistent look and feel provided by responsive design eliminates any frustration for the user. This improves conversion rates exponentially, as visitors will become familiar with navigating your site on every device and less likely to visit a competitor instead.
It will save you time & money
Undoubtedly one of the biggest appeals of a responsive website is that it removes the need for a separate desktop and mobile URL, allowing your team to focus their efforts on a single site that’s easier to manage. With a responsive website, you will no longer have to spend countless hours optimising for two separate sites, meaning you’ll save precious time and money that can be focused elsewhere.
Talk to the experts
Digital Trip provide travel technology solutions to the global travel market. Our latest responsive technology ensures your online travel business is ready for the future. Not only will it give today’s connected travellers a consistent experience across every device and screen, it is also ready for the devices of tomorrow, keeping your business one step ahead of the competition.