This marketing lark can be a pricey business, so ensure you are spending your budget effectively by focusing it in the right direction. For this to happen, it's essential for a travel business to keep its eye on the latest trends amongst travellers and stay abreast of where's hot and where's not.


Fortunately, the world of social media and the consumer review makes life a whole lot easier. Particularly when TripAdvisor crunch their latest data to let us know what's currently trending in their rather substantial community of over 300 million users. Their latest trend-spotting blog post has revealed 10 of the top sites around the world that have seen the greatest rise in interest this autumn compared to last, as well as a few popular activities for that authentically local experience.

First up is Old Blighty itself, and how better for visitors to explore England than with a tour of an impressive stately home? Castle Howard in York has been experiencing a rise in interest where guests can stroll the gardens and live out their Downton Abbey fantasies in rooms filled with finery.

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On the continent, the Santiago Bernbeu Stadium, home to Champion League winners Real Madrid, has seen its stock go up amongst tourists keen to get a glimpse of one of the best teams in the world. Additionally, Italy has taken the spotlight for visitors in search of history and culture with the underground city that lies beneath Naples proving a popular activity as well as climbing into the dome of Florence's famous cathedral. Lyon, the culinary capital of France, also made TripAdvisor's trending list.

Further afield, the sombre experience of visiting Ground Zero in the US has experienced increased attention as of late, due to the fifteenth anniversary of the tragic events of 9/11. The Deep South is also proving attractive to travellers, specifically Nashville where the Opry's famous showcase of country music is set to take place at the historic Ryman Auditorium from November through to January.

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Down Under, the Yarra River has attracted visitors to Melbourne due to recent efforts to clean up its waters and revitalise parts of the river banks, tempting tourists to take a turn on a kayak. And finally, the mountainous Campos do Jordão region in Brazil and the spice farms of Goa, India were also cited in TripAdvisor's top 10.

Staying abreast of the trends is just one way to keep your travel business successful. Our digital solutions and travel technology can also help. Contact us at Digital Trip today to find out what we can do for you.